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From the Publisher
Sometimes I’m lost. I find myself wondering what direction I’m going. In December, during the peak of the holiday season, I saw a piece of art that mirrored my feelings. It was a life size metal sculpture of a man built with spiraling, winding wire. The wire was about the thickness of a pencil. It was a loose spiral, with the wire orbiting and winding around the center of the sculpture and it’s appendages. It reminded me of a spring that had sprung after being wound too tight, or maybe of a box of steel-picks that had fallen landing with broken plastic bands in a pile on the floor. To me it represented a person being pulled in all directions. Someone who had been over-wound. I connected with the sculpture, but knew that I could never own one similar, because it would remind me of how I feel as a florist at the holidays. The new year arrived in our household after several weeks of continuous hard work. My wife asked about the business goals for the new year. It took me a week to point myself back in the direction of my goals
Take time to evaluate your current position. Look at your map of life goals and set your bearings. Small adjustments today can make great changes in the future. I was reminded of how an archer can effect the landing of his arrow by making the slightest adjustment. Sometimes we seem too busy to look at the target, or we find ourselves so busy chopping wood that we don’t take time to sharpen the axe.
I’ve renewed my education goals. I’m always wanting to learn more about our industry, from it’s history to it’s new break-throughs, that I can better understand it’s future. I’ve reviewed my financial, travel, free-time, spiritual, health, and family relationship goals. If even one small adjustment can stick, I’ll arrive closer to my destination and long term goals.
As Publisher of Florist and Grower, I have a goal to provide information useful in making small adjustments in daily operations. These small adjustments can get you closer to your goals and will separate you from your competition.
Best Wishes for a successful new Year.
W. Ian Whipple, AIFD
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